Portfolio and Exerpts



Here’s How Nutrisystem “Turbo 13” Actually Works:

“If you think of the Nutrisystem program as a car, then Turbo 13 is the ignition and turbo boost. The first month of the program Turbo 13 prepares your body for weight loss by priming your body’s engine and flushing it out.”


New Study: Low-Protein, High-Carb Diet Good for Brain Health

“For a long time, we’ve known that this diet increased longevity. In fact, in many “blue zones” such as Okinawa where more people live to see 100 than any other place on the planet people eat a low-protein, high-carb diet.  Until the calorie restriction studies, scientists hadn’t considered turning to a low-protein, high-calorie diet for improved brain health.”



Why Getting a Tax Refund Advance Loan is a Bad Idea


“Not only were loan companies making a profit off the interest and loan fees, they were keeping the underestimated funds. It was purely a scam.

The IRS later found that almost 90% of customers who took advantage of the loans were low-income filers. And the Earned Income Credit actually increased the number of people caught in this nasty trap.”


How Tax Evasion Toppled Al Capone

“In this new field of crime and corruption, Capone thrived. He brought the skills learned on the street and the honest skills he learned as a bookkeeper. And while Capone’s bookkeeping skills were legendary, it was ultimately the books that brought the kingpin down.”



What Internet Marketers Can Learn From the Lannisters

“Tyrion alone was able to see that facing the enemy head-on would be foolish. Instead, he fortified King’s Landing while using fire to destroy the enemy fleets.

He is a man who didn’t let his size limit his imagination or his ability to drink.

Likewise, as a marketer, you should think outside the norm. You have to be crafty like Tyrion.”

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Avoid This Ending: Inside Nasty Gal’s Massive Crash

“But the problem comes when an entrepreneur becomes the celebrity and not vice-versa. Of course, the #Girlboss brand did very little harm to an already rotten Nasty Gal. It merely didn’t do what both investors and founders hoped it would do. Save a failing company.”


Google’s Top Algorithm Updates Explained in 5 Minutes

“Before the Panda arrived, all was quiet on the Google front. We were all munching our keywords politely while other people were dumping low-quality trash into the top ranking search spots.

It’s the low-quality and thin content trash from “content farms” that angered the Panda. The Panda rampaged through Google for the first time in February 2011. And suddenly a whole lot of people saw their site traffic drop enormously.”